After a top-quality, but slightly more modest 4K TV deal in the Boxing Day sales? Well there's a top offer for you, with this Philips 43-inch set down to just £389. (Not in the UK, or just missed the deal? Scroll down for other TV deals in your region.)
It follows on from deals for similar 65-inch and 50-inch versions, completing a hat-trick of savings for Philips Ambilight 4K TVs.
This Boxing Day deal is available at Amazon, and sees the cost slashed by £160, taking the price down to just £389.
That's a great price for the Philips 43PUS7304, which offers a 4K resolution, Google Assistant and Android TV built in, and support for Dolby Vision, Dolby Atmos and HDR10+.
But better than that is the £659 option for the monster 65-inch set – check it out below to see what we mean for a 4K TV with the impressive Ambilight backdrop and Alexa onboard.
Fancy something in-between?
As we mentioned, there are larger Philips 4K TVs also on offering in the Boxing Day sales, and we've found great discounts on 55-inch and 50-inch models.
Not in the UK? We're constantly looking for the best TV prices near you.
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